McDonald's is giving away free food "for life" in a contest aimed at boosting the popularity of its online ordering system.
For five decades, McDonald's has handed out only a few of the so-called mythical "McGold" cards.
The victor of the contest will receive a "McGold Card", which earns them two free meals per week for the next 50 years - not exactly unlimited food for life, but an offer no hardcore McDonald's fan would sneeze at.
"For millennia, tales of ancient secrets have captivated mankind".
"They're raising the bar".
McDonald's isn't the first to run a lifetime free food promotion. The card give away is exclusive to the McDonald's App, which allows customers to customize their orders, get exclusive App deals and place their order ahead of time from their phones.
McDonald's says the victor will receive a phone case which will be engraved with their name. You can even choose a $1,000 cash alternative in lieu of the $1,000 app credit.
The fast-food giant launched its mobile app in 2015, then added mobile ordering and payment features a year ago.
"This is going to cost them less than one corporate Christmas party", said Rob Frankel, a Los Angeles-based branding strategy expert. "You have a much better chance of winning a state lottery than picking something like this up".
If you win, your concerns over where your next meal is coming from will be replaced by fears that your heirs will attempt to hasten your death (more than eating a lifetime supply of Big Macs will hasten it) in order to get their grubby mitts on your McGold Card.
Despite the contest's intention to bring more traffic to McDonald's mobile app, there are some that think it will end up being nothing more than a failed marketing tactic for the fast food chain. There is only one person in the entire world that owns a legit Gold Card, and that person is none other than Microsoft founder Bill Gates, who clearly is in no place to need one to afford his Mickey D's meals.
This is an animal that is a sentient being, ' Deborah Giles, science and research director for the nonprofit Wild Orc said. The National Oceanic and Atmospheric Administration had a permit for such efforts in USA waters.
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The white supremacist movement is enjoying a greater sense of empowerment under President Donald Trump , he added. But when pressed about her version in the book, Manigault Newman told to NPR: "I heard the tape".