Fortnite's Android release will dodge the Google Play Store, developer Epic confirms

Earlier today, Epic Games confirmed that when Fortnite launches on Android, it will be distributed via Epic's own website, rather than the Google Play Store.

It's significant. For one, unless Epic goes out of its way to heavily promote the fact that the game is only available from its website - epicgames.com - then millions of players are likely to search for the game through a search engine.

"The 30 percent store tax is a high cost in a world where game developers' 70 percent must cover all the cost of developing, operating, and supporting their games", said Epic Games CEO Tim Sweeney. That's reasonable for consoles, but not for open platforms like Android, according to Sweeney.

While Fortnite did get its mobile debut on the iOS App Store, the game will be going in a different direction for its Android launch.

We'll continue to follow the Fortnite for Android saga, including keeping a lookout for that mystery release date. First, Epic wants to have a "direct relationship" with its customers, claiming the "Internet and the digital revolution" has made that process easier than ever.

An additional question doubles down on Epic wanting to reclaim that 30 percent fee for the sake of development costs and server overhead-though it does not address Google Play's guarantees of malware scanning for any app downloaded. The game is expected to rake in millions of dollars worth of in-app purchases, so 30 per cent of that would amount to a lot of money.

Fortnite is one of the most popular games around right now, so regardless of its release strategy, it will find an audience. ut it will be interesting to see how the game performs outside of the Play Store - and whether or not this is a sign of things to come. However, the open nature of Android means that Epic can more easily circumvent the official app repository. However, the company would not have been able to take a similar approach to the game's release on iOS due to restrictions imposed by Apple. Make no mistake: with this decision, Epic is trading its players' security for in-game profit.

Of course, there is another way of looking at it: it could prove to be a useful "teachable moment" for a generation of users who have grown used to assuming that all software is safe and you can run anything on your device. Eventually, the game should be available on other devices, too. Lastly, he states that Android's permission system will help protect users by informing them of what an app will be allowed to do.

But so far, Android users have been unable to get in on the action.

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