Rolling out for the iOS and Android apps, IGTV will allow any user to upload videos up to 10 minutes long, with the limit for larger accounts at one hour.
You'll see videos appear both inside the Instagram app and inside IGTV with the latter focusing on taking screen time away from platforms like YouTube which is now dominating the ad-driven streaming video space.
There will be a stand-alone IGTV app, but the content will also be available on the existing Instagram app.
Mobile-first: IGTV is built for how you naturally use and hold your phone, so videos are full screen and vertical.
The photo-sharing social network revealed its new standalone app today called IGTV that's dedicated to long-form video.
From the moment you log into IGTV, it's created to start playing video - just like the TV. You can also like, comment and send videos to friends in Direct.
In the future, Instagram plans to offer a way to monetise for creators who are investing their time into producing videos.
Systrom announced the launch of the IGTV platform which will have a separate smartphone app or can be watched from Instagram.
Systrom resisted talking advertising on IGTV at the launch, but you could bet the company will not make IGTV an ad-free portal.
There are also some hints of the defunct Vine service in there, appropriate, as some of IGTV's stalwarts like King Bach started on there.
Instagram normally allows for a video to be up to one minute in length.
"Right now we're focused on building engagement, and there are no ads on IGTV from Day One", Systrom said.
With IGTV, Instagram "begins a new chapter of video", perhaps one that Snapchat actually started quite some time ago. Each of IGTV's channels will belong to a "creator", some of whom were present at the event-social media star Lele Pons, for example, gave a preview of her IGTV cooking show-but Instagram emphasized in its announcement that anyone can be a creator.
You need to create an IGTV channel so people can easily find and watch videos you've uploaded to IGTV. Select folks will get to upload hour-long videos at first, before the feature is rolled out to everyone. This app will provide only vertical full-screen video, challenging YouTube's horizontal video format which can be challenging for viewers to enjoy on mobile interfaces.
The problems with these earlier decisions, Kennedy said, were made "all the more egregious" by technological innovation. They had resulted in some companies not collecting sales tax on every online purchase.
While there are certainly things that deserve nitpicking in Solo , Disney and Lucasfilm should be proud of the final product. Not only did Solo: A Star Wars Story divide audiences, but it bombed at the box-office.
The Chinese government said it would "strike back", presumably with tens of billions of dollars of tariffs of its own. But with these exemptions expiring at the beginning of the month, nations have been hitting back at the U.S.
The singer revealed that the band thought their music would only last 10 years and expressed his shock at its continued endurance. They cycled through "A Hard Day's Night", "Love Me Do" and "Back the USSR", as onlookers filled the pub.
The Espanyol defensive midfielder wrote history as he received the second-quickest red card in World Cup history. Thirteen players joined the practice at Sviyaga stadium, west of the city of Kazan, Efe news agency reported.
Repeating North Korean arguments, Trump said the games were "provocative" to Pyongyang and added that they were "very expensive". President Donald Trump extended a long-standing executive order declaring the threat posed by North Korea a national emergency.
A lot of people have interpreted the jacket as crass and belittling of people's concerns about child separations on the border. While she may not troll the media in the same way as her husband does, she knows how to dress to get a reaction.
The farm worker, born in 1966, the year of England's only World Cup win, continued: "It's a bit of fun for the World Cup ". Most players are very aware of their body and know the things they feel they can play on with", he told a news conference.
Brent oil clocked a session high of $74.21 earlier today and was last seen trading at $74.00 - up 1.25 percent on the day. Ecuador said OPEC and its allies could agree to a compromise increase in output of around 0.5-0.6 million bpd.
IGTV , short for Instagram TV, is the latest addition to what used to be only a photo-sharing social network a few years ago. Mr Systrom said: "Since our launch in 2010, we've watched with amazement as the community has flourished and grown".