Some people correctly predicted it would stand for burgers, but many others on Twitter and Facebook thought the B would stand for breakfast or bacon.
IHOP has temporarily changed its name to IHOb to draw attention to its new hamburger menu.
IHOP - er, IHOb - has gone all-in on the name change in terms of its online marketing platforms before the "b" in the new name was revealed. The company will test the waters with a change that had us all asking, what does the "B "stand for?"
Some are calling it an "epic fail", saying it's the least likely reason to go to a restaurant known for its pancakes.
According to the company's official statement, the name change is "for the time being", meaning the "b" will be filled back to a "p" at some point, unless it changes it to a "d" and starts frying up donuts.
- IHOP did a flip, by announcing a new name, IHOb on Monday.
IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic.
"In fact, you can get pancakes with your burger at the same time so you don't even have to choose", he said.
"I just love IHOP for its breakfast", said customer Doreen Sharir at a half- full eatery on East 14th Street early Monday afternoon.
"Dear Internet, we abbreciate your batience", the pancake burger chain tweeted. "Since we know you're all waiting in anticibation for what the b could be, we've chose to give you one more biece of the buzzle", it tweeted June 8. It's just to promote a new selection of burgers IHOP, sorry, IHOb has rolled out.
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