Amazon inks deal to show 20 soccer matches a year in UK

Amazon Premier League rights

And so will Amazon.

Amazon's Prime Video service has bought the rights for two entire rounds of fixtures live each season in Britain in a three-year deal from 2019, representing 20 games each season.

Take a look through the gallery to reveal some of the angry reactions to Amazon acquiring Premier League football rights.

Having already secured 32 Saturday games earlier this year, BT Sport will for the first time show several midweek Premier League matches on the same evening, as well as several fixtures in the split weekend which will create an opportunity for a mid-season player break.

The auction for Premier League broadcast rights was held in February, but only Sky Sports and BT won partial rights at the time.

But while the move is a huge step towards more games being streamed via subscription services, fans are furious with the Premier League for allowing it to happen.

Amazon Prime, which includes free delivery on purchases as well as music and video content, costs 79 pounds ($106) a year in Britain.

But Amazon's victory was in how it can deliver the games: While digital companies have typically bought only the digital streaming rights to sporting events, Amazon's deal includes the exclusive rights for the matches it shows.

BT TV customers can access all of the action on BT Sport from just £6 a month.

The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time.

BT also announced it had picked up the remaining package of 20 matches on Thursday.

Separately, the Premier League clubs have agreed a new formula for sharing any future increase in global broadcast revenue from season 2019/20 onwards. It has already secured ATP and U.S. Open tennis for the United Kingdom and National Football League games. Additionally, aside from live streaming, weekly highlights of all Premier League fixtures throughout the season will be available to be viewed by Prime subscribers as well.

Sky Sports has acquired four packages, totalling 128 matches per season, BT Sport two packages, totalling 52 matches per season, and Premier Sports two packages, totalling 53 matches per season.

The breakdown of that is that Sky Sports Entertainment with Sky Sports Premier League added costs £38 a month, plus a one-off cost of £20.

Amazon will have so-called weaker matches than those that will air on TV.

In his annual letter to shareholders this year, Amazon's chief executive, Jeff Bezos, disclosed that 100 million people around the world had Prime subscriptions.



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