Goobye John de Nysschen, Steve Carlisle now Head of Cadillac

Johan de Nysschen

General Motors Company (NYSE:GM) announced that the president of its brand Cadillac is exiting the company.

GM said that De Nysschen will be leaving immediately, to be replace by Steve Carlisle, who most recently worked as the managing director of GM's Canadian operations.

"We appreciate Johan's efforts over the last four years in setting a stronger foundation for Cadillac", GM said in a statement.

Effective immediately, Johan de Nysschen is out as Cadillac's CEO, after only spending four years at the helm of the luxury American brand.

At Cadillac, de Nysschen had the mandate of rejuvenating the brand's image and, obviously, help increase sales.

In media interviews, de Nysschen talked about the shift coming, but Caldwell said the brand didn't move quickly enough to capitalize on it. He spearheaded moving the company's headquarters out of Detroit to New York City.

General Motors Co. its subsidiaries and joint venture entities produce and sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang and Wuling brands. Sales declined 8 percent a year ago and dropped another 4.6 percent through March, leading to his ousting as Cadillac president.

"The appointment of Carlisle, a GM-bred executive with a strong pedigree of global expertise, product planning acumen and history of building relationships with dealers speaks to the company's desire for a more back-to-basics, comfortable approach", she added. He was also a driving force behind Project Pinnacle, an ambitious plan to overhaul not only the brand, but its retailers as well. Johan de Nysschen also said at the time that the ATS and CTS sedans would eventually be replaced by new models wearing CT2 and CT4 badges. The change at the top "will further accelerate our efforts in that regard", the statement quoted Mr. Amman as saying.

Carlisle comes to Cadillac from GM Canada, where he served as president and managing director.

"The potential for Cadillac across the globe is incredible and I'm honored to be chosen to be a part of mapping that future", said Carlisle.

Ltd., which Mr.de Nysschen left to join GM, have picked up market share in recent years. He is a GM lifer, beginning his career in 1982 as an industrial engineering co-op student at the Oshawa, Canada, assembly plant.

According to GM, Carlisle led a resurgence of GM brands in Canada, where previous year it was the top-seller of vehicles to individual retail buyers.

GM named Travis Hester as Carlisle's replacement in Canada.

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