Facebook Puts Permanent End to Select Partnerships with Third-Party Data Providers

Zuckerberg Someone trying to disrupt midterms

Playboy says it's leaving Facebook over the social network's handling of user data. On Monday, March 26, 2018, the Federal Trade Commission said its investigating the social media giants privacy practices and legislators in the USA and the United Kingdom have demanded answers and called for inquiries.

"I welcome Facebook's announcement that it will be shutting down its partner category service, using third party data to inform targeted advertising", said Elizabeth Denham, the British information commissioner.

To make the most of the massive amounts of data Facebook is able to gather from its users, it combines data collected from a user like what page did they most recently like with data from the advertiser themselves about perhaps a loyalty program for members, and with information from a third party.

The changes come after revelations that the data firm Cambridge Analytica had wrongfully obtained Facebook profiles for at least 30 million Facebook users.

Over the years, Facebook has been pretty open about the fact it collects people's data.

Yet some analysts said Facebook and its chief Mark Zuckerberg have made similar promises in the past.

His appearing on Capitol Hill could create a spectacle that is replayed online and on television for years to come, especially amid a backlash against the power of tech behemoths.

"The solution isn't shifting the burden to the user because the problem is the negative externalities of the business model".

She said Facebook has "some of the best talent in the industry" and that "their old interface was not a mistake, it was by design".

"Online platforms now lack meaningful legal incentives to protect users before their privacy is violated", Gilbert said in a statement.

The new home devices are part of Facebook's plan to become more intimately involved with users' everyday social lives, using artificial intelligence - following a path forged by Amazon.com Inc. and its Echo in-home smart speakers.

A 2014 report from the Federal Trade Commission found that data brokers collect and store data on almost every USA consumer.

The Facebook sources believe Zuckerberg's willingness to testify will also put pressure on Google CEO Sundar Pichai and Twitter CEO Jack Dorsey to do the same.

As for whether the changes to Facebook's data-sharing practices will help it comply with the GDPR, the devil will be in the detail, though the changes should reduce Facebook's liability if those third-party data brokers got their data in a way that doesn't comply with the law.

Facebook has apologized and vowed to fix the problem.

Separately, Facebook announced a privacy settings makeover on Wednesday.

"A company whose platform is self-admittedly powerful enough to influence elections, must stay out of them", said a letter from the groups including Consumer Watchdog, Electronic Privacy Information Center and the Center for Digital Democracy.



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