Apple CEO Tim Cook Criticizes Facebook's Approach to Privacy

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In an interview with Recode's Kara Swisher and MSNBC's Chris Hayes on Wednesday, Cook explained that the tech giant is constantly ploughing money into the American economy. "We've elected not to do that", he continued.

"We didn't want to create this contest because what comes out of that is you wind up putting people through a ton of work to select one", said Cook. An onslaught of negative reactions ensued both from many people and the press due to deep-seated concerns Facebook doesn't care about digital privacy and rather profit off knowing as much about users - like their tendencies and traits - as possible.

Apple is still a hardware company that makes the bulk of its revenues from devices, while Facebook nearly exclusively relies on advertising to make money, which requires extensive user data to fine-tune targeting.

Said Cook: "What would I do?" "However, I think we're beyond that here".

Facebook has been embroiled in a scandal since it became public earlier this month that the political data firm Cambridge Analytica, which has ties to Donald Trump's 2016 presidential campaign, stole data from 50 million users by abusing Facebook's tools.

Speaking in an interview with U.S. network MSNBC and tech site Recode, the Apple chief executive said that while he believed tech firms should self-regulate, it was too late for Facebook.

Everyone from regular users to Apple's CEO Tim Cook are weighing in on the matter. "I wouldn't be in this situation", he said.

"I think it's an invasion of privacy".

"We're like the guy in the corner store". "Privacy is right up there with that for us".

And when Cook was asked what he would do if he were in Zuckerberg's shoes amid all this controversy, Apple's chief executive was incredibly direct.

"I wouldn't be in the situation", he responded.

Speaking during an MSNBC interview, Cook has taken a swipe at the Facebook and Cambridge Analytica debacle, saying it was a massive failure on Facebook's part not to review apps using its social network.

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