Apple Inc. Developing Its Own MicroLED displays for Mobile Devices

Apple Inc. Developing Its Own MicroLED displays for Mobile Devices

San Francisco, In bad news for display market leaders like Samsung and LG, Apple is reportedly designing and producing its own device screens, secretly at a facility near its headquarters in California, according to a media report. Apple Inc.is believed to have a secret manufacturing facility in California.

It looks like Apple is already preparing to move on from OLED, with reports this week indicating that the company is already working on developing MicroLED screens.

Apple now designs chips for its mobile devices and a move into displays could hurt screen makers like Samsung Electronics Co, Japan Display Inc, Sharp Corp and LG Display Co in the long term.

Samsung now produces OLED screens for Apple's iPhone X flagship, but was expected to take a hit from subdued demand for the device, which led Apple to cut the number of units it planned to build.

The work on displays hasn't been a smooth journey for Apple though, since they've actually killed a project about a year ago. By the time the new tech is ready for mass production, something else might replace it. Apple could run into a lot of hurdles and might have to abandon or push back the project. In fact, according to this CNBC report, all the major display makers saw their share prices dip after the Bloomberg report regarding Apple making its own display. New information shows that engineers have made a progress with this display technology, but do not be in such a hurry to experience it because it will take a minimum of three years for microLED screens to find themselves on iPhones. The trifecta of smartphone screens, be it OLED or LCD.

If Apple can get microLED technology sorted out before the likes of Samsung and Sony (both of which are actively working on it), its phones would have a distinct advantage.

The new report notes that Apple will likely still have to rely on manufacturing partners (like LG and Samsung) to mass-produce the new screens. Apple has invested a huge amount in this development and plans to be the first company to produce it. "We put a lot of money into the facility", this person says. Executives recently permitted continued development overcoming 2 years, with an aim of installing MicroLED screens in products.

Other tech giants looking at the technology include Taiwan's Hon Hai Precision Industry Co Ltd, Apple's main contract manufacturer. For instance, Apple calibrates iPhone screens to ensure color accuracy.

Related:

  • Here's how much the Samsung Galaxy S9+ costs to build

    Here's how much the Samsung Galaxy S9+ costs to build

    Calculations are based mostly on component costs, though there are various factors that are considered here. It is worth noting that this information is not official, companies do not share such info.
    Fort Carson wildfire burns 3300 acres; 80 percent contained

    Fort Carson wildfire burns 3300 acres; 80 percent contained

    The El Paso County Sheriff's Office says residents may go to the center for resources, fire information and other assistance. Approximately 100 Pueblo County residents living in the Midway Ranch area were evacuated.
    Manhattan's 5th Avenue Goes Green For Annual Saint Patrick's Day Parade

    Manhattan's 5th Avenue Goes Green For Annual Saint Patrick's Day Parade

    The parade is a familiar occasion for Matthew McCrosson, 68, who has marched in the NY event many times in the past 50 years. Corinna Ward said: "There's always been a sea parade on Inishturk but this year we decided we'd do something different".
  • Transition rights confirmed in Brexit deal

    Transition rights confirmed in Brexit deal

    One which builds on our close trading partnership in goods and services and strengthens European growth and financial stability. The pound climbed to a high of $1.4089, a level not seen since mid-February.
    US Imposes Fresh Sanctions Against Venezuela's Petro

    US Imposes Fresh Sanctions Against Venezuela's Petro

    Maduro announced the new cryptocurrency - called "petro" - late past year . The injection would be equal to half of Venezuela's cash reserves.
    Horrible Remix of Iconic Song

    Horrible Remix of Iconic Song

    A few days ago, the first-look of Jacqueline Fernandez in the song 'Ek Do Teen' from the upcoming film Baaghi 2 was released. Baaghi 2 , starring Tige Shroff and Disha Patani, is set to hit the screens on March 30.
  • Ronaldo scores four as Madrid thrash Girona

    Ronaldo scores four as Madrid thrash Girona

    But there was no stopping Ronaldo, who has now hit 17 goals in his last eight appearances in all competitions. In La Liga, he is three strikes behind Lionel Messi (25 goals ) with 22 this season.
    Fifth Harmony announce hiatus to pursue

    Fifth Harmony announce hiatus to pursue "solo endeavours"

    Sadly for Fifth Harmony fans, the rumor mill has proven to dispense some truth - 5H are officially going on an indefinite hiatus . While we don't know for sure if they will actually get back together , a lot of fans predicted the move.
    Cirque du Soleil performer dies in fall during Florida show

    Cirque du Soleil performer dies in fall during Florida show

    For tickets purchased through one of its partners, customers should contact the original point of sale for a refund. A Cirque du Soleil performer died Saturday night after he fell during a performance in Tampa, Florida .
  • Rugby Europe officials to meet this week to review controversial RWC2019 qualifier

    Rugby Europe officials to meet this week to review controversial RWC2019 qualifier

    Spain said the penalty count was 18-8 in favour of Belgium and coach Santiago Santos called the refereeing "biased". Spain were unhappy with Romanian referee Vlad Iordachescu and confronted him at full-time on Sunday.
    Aung San Suu Kyi seeks help from ASEAN leaders with Rohingya crisis

    Aung San Suu Kyi seeks help from ASEAN leaders with Rohingya crisis

    Then-Prime Minister Tony Abbott described her as an "icon of democracy" as he stood by her side at a joint press conference. The military is in charge of operations involving the Rohingya and ending them is not up to Suu Kyi.

    Flights cancelled as United Kingdom set for 'bitterly cold' conditions

    The Met Office website states: "A band of rain will increasingly turn to snow through late Friday afternoon and evening". There is a chance that power cuts will happen, and some rural communities could be cut off.

Comments

Other news