Coca-Cola Alcoholic Drink Added Exclusively for Japan

Coca-Cola is planning to release an alcoholic drink in Japan as part of a'modest experiment

"You can't fall behind the rapid product cycle in Japan, so we're always seeking innovation opportunities to deliver fun surprises for consumers". "It makes sense to give this a try in our market", Garduño said.

Coca-Cola is the world's most famous soft drink. In 2016, soda consumption in the U.S. fell to a 30-year low as people started turning to healthier alternatives, the Daily Mail reported.

Coke's Japan president Jorge Garduno said chu-hi is found nearly exclusively in Japan so the product is not likely to spread worldwide, according to Fortune.

Coca-Cola Co. sold wine about 40 years ago, but got out of that business in 1983.

A spokeswoman for Coca-Cola Japan confirmed to U.S. outlet the Wall Street Journal that low-alcohol products were being "considered as an experimental approach", but gave no details of the product or possible launch date.

A Coca-Cola Australia spokesperson told Yahoo7 News there "no plans" to release the product locally as it's very specific to the Japanese market.

The drink usually contains three to nine percent alcohol is a hit among young consumers and women.

The Chu-Hi market reportedly has hundreds of flavors and varieties, such as Strong Zero, Highball Lemon and Slat, and according to the Japanese producer, Suntory has seen growth between 5 percent and 25 percent annually since 2013, The Financial Times reports.

Garduño described the experiment as "unique in our history", one that will place the United States brand into competition with brands such as Strong Zero, Highball Lemon, and Slat. The research firm identifies positive and negative press coverage by analyzing more than 20 million news and blog sources in real time.

However, he added that it looks like the company will likely not be looking to expand the beverage globally, but rather focus on the Japanese market due to its "unique and special" qualities. But Coca-Cola Japan president Jorge Garduño said in an article on the company's site a few weeks ago that buyers can expect a product similar to Chuhai in a can.

Coca-Cola drinkers outside of Japan shouldn't despair, however.

Early rumors of Coke's leap into chuhai started a year ago, after analysts speculated that Coke could expand into alcohol or at least cocktail mixers to drive growth, and CEO James Quincey coyly said that they philosophically "never say never" to ideas like that. These are the first new Coca-Cola flavours to come out since 2002's Vanilla Coke. Accern also assigned news stories about the company an impact score of 46.2257936248783 out of 100, indicating that recent press coverage is somewhat unlikely to have an effect on the stock's share price in the near future.

These will be rolled out in addition to the extant ranges such as Coca-Cola, Coke Zero, Caffeine-free Coke and Coca-Cola Life.



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