"You can't fall behind the rapid product cycle in Japan, so we're always seeking innovation opportunities to deliver fun surprises for consumers". "It makes sense to give this a try in our market", Garduño said.
Coke's Japan president Jorge Garduno said chu-hi is found nearly exclusively in Japan so the product is not likely to spread worldwide, according to Fortune.
Coca-Cola Co. sold wine about 40 years ago, but got out of that business in 1983.
A spokeswoman for Coca-Cola Japan confirmed to U.S. outlet the Wall Street Journal that low-alcohol products were being "considered as an experimental approach", but gave no details of the product or possible launch date.
A Coca-ColaAustralia spokesperson told Yahoo7 News there "no plans" to release the product locally as it's very specific to the Japanese market.
The drink usually contains three to nine percent alcohol is a hit among young consumers and women.
The Chu-Hi market reportedly has hundreds of flavors and varieties, such as Strong Zero, Highball Lemon and Slat, and according to the Japanese producer, Suntory has seen growth between 5 percent and 25 percent annually since 2013, The Financial Times reports.
Garduño described the experiment as "unique in our history", one that will place the United States brand into competition with brands such as Strong Zero, Highball Lemon, and Slat. The research firm identifies positive and negative press coverage by analyzing more than 20 million news and blog sources in real time.
However, he added that it looks like the company will likely not be looking to expand the beverage globally, but rather focus on the Japanese market due to its "unique and special" qualities. But Coca-Cola Japan president Jorge Garduño said in an article on the company's site a few weeks ago that buyers can expect a product similar to Chuhai in a can.
Coca-Cola drinkers outside of Japan shouldn't despair, however.
Early rumors of Coke's leap into chuhai started a year ago, after analysts speculated that Coke could expand into alcohol or at least cocktail mixers to drive growth, and CEO James Quincey coyly said that they philosophically "never say never" to ideas like that. These are the first new Coca-Cola flavours to come out since 2002's Vanilla Coke. Accern also assigned news stories about the company an impact score of 46.2257936248783 out of 100, indicating that recent press coverage is somewhat unlikely to have an effect on the stock's share price in the near future.
These will be rolled out in addition to the extant ranges such as Coca-Cola, Coke Zero, Caffeine-free Coke and Coca-Cola Life.
Leicester and Southampton are also long-term admirers of the player, who can play out wide or up front, as they look to bolster their attacking options for next season. "Pablo Machin, the manager, has done an fantastic job".
Unfortunately for the Razorbacks, the Volunteers' shooting needed to go into arctic regions for Arkansas to overtake Tennessee . He had 17 points and eight rebounds in the half to pace all players. "They pretty much just picked us apart", Gafford said.
Munro exited for a duck from the third ball of the game, courtesy of a leading edge from the bowling of Chris Woakes. Morgan had a short stay for eight while Ben Stokes was 26 not out at the end with Joe Root on 23.
The plane was believed to be owned by her father's company and carried Miss Basaran, seven of her friends and three crew members. It added that the plane took off from Sharjah International Airport in the UAE.
She is the current school record holder and coming off of an eighth-place finish at the SEC Championships. Daniels won two of the seven events - the high jump and the 60 meters - on his way to the victory.
He was fantastic the way he handled himself over the last two days, after being somewhat in the back ground on the first two days. He closed with a 62 last month to win the Malaysian Open, making him the only two-time victor on the European Tour this season.
Malmstrom told reporters the European Union was ready to complain to the World Trade Organization, and retaliate within 90 days. In response, the Prime Minister also tweeted about the conversation, writing: "Great discussion today on security and trade".