Younger Users Are Bypassing Facebook

Facebook vs Snapchat chart

Notably, this is not the first time Facebook has been stamped with "young users" problem.

The report is the latest to highlight Facebook's problem with attracting and keeping young people, who have always been a core user base for the world's biggest social network. The migration, however, is happening even faster than expected earlier.

"This is the first time eMarketer has predicted a decline in the number of U.S. Facebook users in those age groups", eMarketer said in the release.

It's not just the teens leaving. Total Facebook users in the USA are estimated to rise 1 percent to 169.5 million in 2018, according to eMarketer.

It also helps that Facebook owns Instagram, millennials favorite app next to Snapchat.

Facebook will lose an estimated 2 million users under 25 this year, with Snapchat and Instagram the main beneficiaries.

Facebook's Instagram should absorb some of these losses - but not all of them.

"Snapchat may be able to attract larger age groups if it reshapes its platform to make it easier to use", Debrahim Aimo Williamson, an eMarketer analyst, commented. However, more than half of American teens are expected to switch over to Snapchat this year itself.

Young people might use the internet more, but Facebook is targeting a wider audience that includes older individuals who use the social network to connect with their family, friends, coworkers, and more. "They like that posterity". "That's the predicament Facebook is in". While the instant messaging platform is popular among young people, it's set to only gather 86.5 million users in 2018, which is still lower than Instagram and Facebook respectively. "In 2018, the number of U.S. Facebook users ages 11 and younger will decline by 9.3 percent. And with Facebook's video and photo experience, it is a platform they want to be on to keep up with the social lives of their kids and grandchildren".

Facebook is losing young users even quicker than expected, according to new estimates by eMarketer. Instagram's users are only increasing. Young people know how to harness engagement with their followers there, she said, ballooning their likes and boosting their confidence along the way.

Facebook is the dominant social media platform on the planet and it will still be in that position tomorrow.

"While Facebook's advertising revenues are strong, they are at a constantly growing threat when it comes to younger generations", says Eyal.

The anomaly could be explained by Facebook finding favour with older age groups.

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