Younger Users Are Bypassing Facebook

Facebook's Teen Drain       The social network has a tougher time convincing British kids to join              Source EMarketer Inc

Notably, this is not the first time Facebook has been stamped with "young users" problem.

The report is the latest to highlight Facebook's problem with attracting and keeping young people, who have always been a core user base for the world's biggest social network. The migration, however, is happening even faster than expected earlier.

"This is the first time eMarketer has predicted a decline in the number of U.S. Facebook users in those age groups", eMarketer said in the release.

It's not just the teens leaving. Total Facebook users in the USA are estimated to rise 1 percent to 169.5 million in 2018, according to eMarketer.

It also helps that Facebook owns Instagram, millennials favorite app next to Snapchat.

Facebook will lose an estimated 2 million users under 25 this year, with Snapchat and Instagram the main beneficiaries.

Facebook's Instagram should absorb some of these losses - but not all of them.

"Snapchat may be able to attract larger age groups if it reshapes its platform to make it easier to use", Debrahim Aimo Williamson, an eMarketer analyst, commented. However, more than half of American teens are expected to switch over to Snapchat this year itself.

Young people might use the internet more, but Facebook is targeting a wider audience that includes older individuals who use the social network to connect with their family, friends, coworkers, and more. "They like that posterity". "That's the predicament Facebook is in". While the instant messaging platform is popular among young people, it's set to only gather 86.5 million users in 2018, which is still lower than Instagram and Facebook respectively. "In 2018, the number of U.S. Facebook users ages 11 and younger will decline by 9.3 percent. And with Facebook's video and photo experience, it is a platform they want to be on to keep up with the social lives of their kids and grandchildren".

Facebook is losing young users even quicker than expected, according to new estimates by eMarketer. Instagram's users are only increasing. Young people know how to harness engagement with their followers there, she said, ballooning their likes and boosting their confidence along the way.

Facebook is the dominant social media platform on the planet and it will still be in that position tomorrow.

"While Facebook's advertising revenues are strong, they are at a constantly growing threat when it comes to younger generations", says Eyal.

The anomaly could be explained by Facebook finding favour with older age groups.

Related:

  • Alvaro Morata drops Real Madrid hint after Chelsea FC move

    Alvaro Morata drops Real Madrid hint after Chelsea FC move

    The Spain worldwide left the Champions League winners for the first time and completed a switch to Juventus in 2014. However, the Spaniard admits that Real Madrid will always remain a special entity for him despite leaving the club.
    The robotic dog that can open doors

    The robotic dog that can open doors

    In the firm's previous video , the robot is shown walking out of the firm's headquarters and into what appears to be a home. The company didn't immediately return a request for comment from HuffPost on the subject on Tuesday.
    Giants to hire Shula as offensive coordinator

    Giants to hire Shula as offensive coordinator

    With an offensive minded staff put in place, starting with their head coach, the Giants have some tough sledding ahead of them. NFL Network reported Shula would be formally introduced this week and also hold the title of quarterbacks coach.
  • Paddington Director In Talks For Willy Wonka

    Paddington Director In Talks For Willy Wonka

    And reports stemming from EW state that King is in final talks with Warner Bros .to possibly rebooting the iconic Wonka franchise. Should the deal be sealed, the project will reunite King with David Heyman , who produces the " Paddington " movies.
    You won't BELIEVE what this woman did inside an airport X-ray machine

    You won't BELIEVE what this woman did inside an airport X-ray machine

    I can see them thinking. "You see new unusual things every day", a person wrote on social media after seeing the Dongguan footage. As you can see by the video above, security didn't even stop the woman as they were probably too shocked at what was unfolding.
    Trump again proposes near-total cut to Great Lakes cleanup funding

    Trump again proposes near-total cut to Great Lakes cleanup funding

    The Great Lakes Restoration Initiative aims to protect the lakes from pollution and invasive species. And if freshwater resources are allowed to degrade, the impacts are enormous.
  • Pratt & Whitney Engines Are Giving IndiGo A Big Headache

    Pratt & Whitney Engines Are Giving IndiGo A Big Headache

    A total of 113 planes in the A320neo family, used by 18 airlines, are now in service that are equipped with the engines. If one engine fails, a twin engine aircraft can safely land with the other operative engine.
    Facebook Messenger Wants In On Your Action

    Facebook Messenger Wants In On Your Action

    Personalized chat: one can personalize their chat and even set their own custom text color, emoji, and nickname. Filters like the heart eye filter, falling candy heart effect, the Queen of Hearts filter has been added.
    How to Watch the PyeongChang Olympics Opening Ceremony for Free

    How to Watch the PyeongChang Olympics Opening Ceremony for Free

    But Kim Jong Un has recently proclaimed that his country is now a "nuclear state in its own right". At South Korea's Blue House, the sister of the North Korean leader left a warm message.
  • 'Displaced OFWs could work for government'

    'Displaced OFWs could work for government'

    On Monday, the day the ban took effect, about 400 Filipinos who applied to be voluntarily repatriated from Kuwait were flown home. At least 2,229 Filipinos have been issued travel documents while 1,754 have been granted immigration clearances, Bello said.
    Free Suffolk County flu shot clinic in Riverhead Tuesday

    Free Suffolk County flu shot clinic in Riverhead Tuesday

    It's unclear why this occurred, but it may have increased the transmission of flu this year, contributing to a worse season. After a few days, maybe you are getting very bored with day time TV and eager to get back into your routine.
    Prepare to see everyone's to-do lists on Facebook now

    Prepare to see everyone's to-do lists on Facebook now

    In January, Facebook reprioritized the News Feed to show more posts from friends and family instead of brands and publishers. You can also customise it with an emoji and background colour, to make it stand out in the News Feed .

Comments

Other news