Google Pixel Smartphone Shipments Doubled to three.9 Million in 2017: IDC

Despite “Pixel vs iPhone” Google phone sales are tiny

Google managed to double the number of Pixel devices it shipped in 2017.

The bad news, however, is that Google Pixel devices have barely made a dent in the smartphone market, especially compared to the sales figures of Apple's iPhone.

Data from IDC shows that Google Pixel sales doubled previous year to 3.9 million, but still represents "a tiny portion of the 1.5 billion market size". Don't expect a new Pixel handset before the fall, though.

Google launched the first Pixel phone in October 2016 and followed it up with the Pixel 2 and Pixel 2 XL. For comparison, Apple typically has sales stats showing over a million iPhones sold per day.

The Pixel range debuted in 2016 and got a refresh late a year ago, which brought us the Pixel 2 and Pixel 2 XL, so it's a relatively new brand when compared to iPhone and Galaxy S. Its availability is also limited to a handful of markets. It's unclear, though, how many of these 3.9 million units were actually sold to end customers. The stores give Apple an army of salespeople pushing iPhones in premiere retail locations, along with a support system that can't be matched by any other smartphone provider-if you have a problem, just go to an Apple Store.

On one hand, selling basically every Pixel phone you make is a good thing, but Google probably would have sold a lot more if it had met the demand.

That means, as a rough estimate, it would take less than a week of iPhone sales to eclipse Google's entire 2017 Pixel shipments. Get 15% OFF your Google Pixel 2 case or Google Pixel ...

All of Google's recent moves prove that, more than ever, Google wants to be more like Apple.

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