Google is Putting Stories on the Mobile Web

Google is Putting Stories on the Mobile Web

Also announced today, AMP for Email is available for testing through a Gmail Developer Preview and is expected to roll out for general Gmail users later this year.

Basically, the feature might make life easier for Gmail users in subtle ways, by transforming emails from static, once-and-done communications, to information portals that can react and be refreshed as necessary.

Users can find the stories by searching for one of the participating publishers on Google or following a link on a mobile browser to a test version of the stories. Because these AMP stories live separate from regular posts, Google will likely give publishers another means of pinging it when new stories go live.

Google has already released the developer preview of AMP for Gmail and expects many developers to work with it.

But, the development of AMP stories will have to be over time. "It swings the doors open to create visually interesting stories."To launch this format, Google partnered with CNN, Conde Nast, Hearst, Mashable, Meredith, Mic, Vox Media and The Washington Post". Providing fast and engaging content in a contact's inbox is a no-brainer.

Snapchat was the one who came up with the idea of visual stories in 2015, sooner and later other social media platforms joined in this discovery including Facebook, WhatsApp, Instagram, and now even Google. "Creating visual stories on the web with the fast and smooth performance have users have grown accustomed to in native apps can be challenging". AMP Stories are built on the technical infrastructure of AMP, allowing publishers to use techniques like pre-renderable pages, optimized video loading and caching to optimize delivery. Until the time the ads are added, publishers will have to be content with experimenting with this new format without the addition of traditional monetization.

To access AMP stories, visit g.co/ampstories/mashable on your smartphone. Google looks forward to seeing how this new support will attract client and react to it. AMP for Email is an open spec, Google looks forward to seeing how other clients adapt to this.

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