Tweaking users' feeds may cause the social media platform to lose some of its luster for content producers or media companies, especially video makers that can not make money on Facebook regardless of how many of their videos go viral, said Cho Sodam, founder of Dotface, a youth-oriented media startup based in Seoul, South Korea. Facebook said that the latest move is different from last year's tests.
Facebook said its new ranking system would hurt non-advertising content from publishers and brands, like news stories and viral video posts, but not change the ranking of advertising that has been paid for.
It represents Facebook's first attempt to be proactive in response to the problem of misinformation, fake news and hyper partisanship on its platform.
From now on, your news feed will feature posts from people, rather than brands.
Facebook says it made the change in order to promote conversation and make time spent on the platform more meaningful. Connecting with dear ones can make users feel better and less lonely, adds the CEO, and this, in turn, contributes to long-term happiness.
That's because Facebook is being "far more explicit" in its wording about what sorts of posts will diminish. "On the other hand, passively reading articles or watching videos - even if they're entertaining or informative - may not be as good".
According to Facebook's announcement, the company will give priority to posts that it predicts will drive more engagement through shares and comments, and that less content from company pages will show up at the top of users' feeds.
This planned change sparked fears people will spend less time on the site, leading to its share stock suddenly dropping. Zuckerberg had started Facebook at the age of 19 and owns a 17 per stake in the company, which went public in 2012.
That's because even if people read such content on Facebook, they don't necessarily comment or interact with it in other ways. But my news feed was crowded with sponsored posts.
Though it is yet unclear what the specifics of these changes will be, it is widely speculated that people's newsfeeds will begin displaying more content from people they actually know, and less from news agencies or other professional organizations. But businesses that use Facebook to connect with their customers without paying for ads will also feel the pain.
"Some pages may see their reach, video watch time, and referral traffic decrease as the updates roll out over the next couple of months", he wrote.
The changes come after a tough year for Facebook that included congressional hearings on how Russian Federation used it to influence the 2016 US elections.
"Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do - help us connect with each other", adds Zuckerberg.
The new move has not gone down well with publishers and social media campaigners.
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