Why the $29 iPhone Battery Replacement Deal Could Hurt Apple's Stock

[Update] iPhone Batteries From Third Parties Might Not Match Apple's Price

Further, the analyst noted that in their base case scenario, if 10% of those users take the $29 offer and around 30% of them decide not to upgrade this year, then around 16 million iPhone sales would be at risk.

Barclays says even if a small percentage of customers opt for the battery change instead of a new phone, it has a meaningful impact.

One of Barclays' analysts, Mark Moskowitz, reckons as many as 77% of iPhone owners are eligible for a cheap battery upgrade.

For the new year, Apple is in damage control mode after they admitted at the end of 2017 to slowing down older model iPhone batteries on goal to "improve the performance of the phone". If you always suspected your old iPhone was getting slower, you were right.

The battery program will only be in effect through the end of the year, and there are also other reasons for iPhone users to upgrade. You just have to open it up, and it should tell you the "wear level" of your iPhone's battery. It will also come in 32 GB and 128 GB variants with no clear indication whether Apple will keep it's 3.5 mm headphone jack.

United Kingdom residents can now take advantage of Apple's heavily reduced out-of-warranty iPhone battery replacement scheme. Now Samsung will not make OLED screens for new iPhones but will continue to make for 5.8 inch OLED panels that Apple has incorporated in iPhone X. Essentially such tests are for information purposes only and check the battery health and life.

Apple apologised, saying: "We've been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process". The company also said that it is planning to add new features in an upcoming iOS update to better illustrate whether an older device's battery was affecting its performance.

However, it has not addressed user concerns over whether rival smartphone makers implement a similar policy, and if they don't, why Apple feels it needs to do so with its handsets. The offer is limited to the iPhone SE, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone 7, and the iPhone 7 Plus. The company notes that, while it is lowering its iPhone battery replacement pricing to US$79.95 (which includes parts, labor, testing), it's not possible to match Apple's price. Apple is now facing multiple lawsuits in response to the intentional performance throttling.

In a statement to costumers, Apple internationally said that there has been a "misunderstanding" about the battery use and gave a lengthy explanation of how lithium-ion batteries age.



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