This is not the first time Åkestam Holst and Ikea have received attention for their advertisements.
An IKEA magazine ad being circulated in Sweden has a very unique ploy to see if you're eligible for a discount: taking a pregnancy test.
Ikea has hit upon a sure-fire headline generating ruse after dreaming up an unconventional crib promotion which promises discounted cribs with just one catch - pregnant mothers must pee on the advert to claim their prize. This would accomplish two things: one, the paper, which acts as a pregnancy test kit, would confirm if you are pregnant, and second, if you are, a family discount code to purchase a furniture will be revealed instantly. If you are expecting, you will get a surprise right here in the ad.
The oddball offer will appear in women's magazines and comes with the strap line, "Peeing on this ad may change your life".
Mercene Labs, which helped create the ad, explained it had used the pregnancy test strip as a starting point and used the same technology to detect antibodies that bind to the pregnancy hormone hCG, resulting in a color change.
According to the company who put together the strip used in the ad - Mercene Labs - the technical advancements they made while trying to put together the strip for the ad has the potential to improve medical diagnostics. The company created a video demonstrating how to use the test.
The news source Adweek tweeted a photo of the ad, which ran in the Swedish magazine Amelia.
And in a new interview with fellow beloved, now retired public figure, David Letterman , the two discuss his dance moves. The full episode which includes Letterman's interview with Obama is scheduled to be released on Netflix on January 12.
Today, Pat Leonard of the New York Daily News reported that "all signs are pointing" to Patricia coaching the Giants . Bottom line is no one really knows until the Patriots are eliminated from the playoffs and offers can be extended.
Trump joined the committee chairman in criticizing Feinstein for releasing the information without Grassley's consent. The California Democrat rebuked Trump's tweet suggesting that she broke the law by releasing Simpson's testimony.
Morrisons' share fell by the same amount to 10.7 per cent and Sainsbury's declined by 0.3 percentage points to 16.4 per cent. Asda managed to grow sales by 2.2 per cent, but also suffered a 0.2 per cent loss of market share to 15.3 per cent.
Reports of the Reds' interest in Lemar have been wildly contrasting since Philippe Coutinho's £142 million move to Barcelona . This comes after Monaco manager Leonardo Jardim seemed to hint at a possible January exit for the midfielder.
Why? Because their client, the President of the United States, can not string two sentences together without lying. No lawyer worth his or her salt would let a client like Trump go in for an interview. "So this route makes sense".
The reports that the 7.6 magnitude makes this one of the most powerful earthquakes to hit the Caribbean in modern day history. The tremor was about 25 miles (44km) east of Honduras's Swan Islands, which are unpopulated except for a small navy post.
Trump has lashed out at Bannon for comments made in an explosive new book that questions the president's fitness for office. The move follows a brutal week for Bannon, after President Trump - and Bannon's patrons, the Mercer family - disowned him.
Packers now preparing to hire former Browns' HC Mike Pettine as their defensive coordinator, per league source. Pettine would replace Dom Capers , who was sacked earlier this month after nine years with the team.