Monday morning, Ford revealed details of the new diesel-powered 2018 Ford F-150 Power Stroke, which it claims will achieve an EPA-estimated fuel-economy rating of 30 mpg highway when it goes on sale this spring.
Dave Filipe, Ford's Vice President of Global Powertrain Engineering, calls the 2018 Ford F-150's new 3.0-liter Power Stroke diesel the sort of engine "that dreams are made of".
But first, bear in mind the F-150 Power Stroke doesn't have that many competitors.
Fleet customers will be able to order the diesel engine on the less expensive XL and XLT SuperCab or SuperCrew cabs with 6.5- or 8.0-foot beds.
Heavy duty trucks like the F-250 or F-350 have always had diesel engines, but full-size trucks like the F-150 have not. "Now is the right time because we've never had this combination of aluminum construction and 10-speed automatic transmission...we could have done diesel years ago, but it wasn't the right time".
Although diesel's popularity with general carbuyers has rapidly declined over the past few years-just nine diesel-powered passenger cars are available so far in 2018, down from 22 in 2015-truck buyers have clamored for the engine option in light-duty trucks and are seemingly willing to pay for it. Ford says the trucks will begin arriving in dealerships later this spring. But they've been rare in the more mainstream half-ton models, such as the F-150. The Ram diesel produces 240 horsepower, 420 pound-feet of torque and is rated at 27 mpg in highway driving.
DETROIT, Michigan-Ford has beefed up the turbodiesel V-6 it supplies to Jaguar Land Rover to create the 250-horsepower, 440 pound-foot 3.0L Power Stroke for the F-150.
- Retail customers can only get the diesel on higher trim levels. It costs $4,000 more than a similarly equipped 2.7-liter V-6 Lariat, or $2,400 over a similar 3.5-liter V-6 version.
The objective of diesel grunt is a serious work ethic, and Ford anticipates best-in-class ratings for the new F-150 option: 2,020-pound payload and 11,400 pounds towing. The engine also features standard auto start-stop tech.
The efficiency of the Power Stroke is furthered by a flat-ish torque curve that unleashes peak potential at 1,750 rpm. Dual grille shutters can open and close automatically, enhancing aerodynamics for better fuel economy or optimizing airflow for more power.
The Ford F-Series was the top-selling vehicle in the U.S.in 2017, topping sales of 896,000 units.
"The towing customer wants refinement too, especially in this segment", said David Ives, diesel technical specialist for Ford. That represents a 9.3 percent increase compared with 2016 figures, according to industry research firm Autodata Corp.
However, the investor consortium is also making a $1.25 billion investment of fresh financing at the older, higher appraisal. This sale was despite the fact that Alphabet's self-driving auto subsidiary Waymo was suing Uber for stealing trade secrets.
That's an increase of 10 million subscribers from this past July when Spotify said that its subscriber count was at 60 million. With Iovine at the helm, Apple Music endured a shaky start and has gone on to be something of a success.
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