Run, don't walk, to replace your iPhone battery for $29

An iPhone battery

Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone X during a launch event in Cupertino, California, U.S. September 12, 2017. The iPhone 6, 6 Plus, 6s, 6s Plus, 7, 7 Plus, and iPhone SE all qualify for the $29 battery replacement.

"When I showed up with an appointment at my closest Apple store on January 3, there were so many others also trying to replace their batteries that I had to join a weeks-long waiting list [.] battling hordes for fix (rather than a sexy new phone) is an unusual experience at an Apple store". Because of how large the iPhone user base is, he warned that "even a small percentage" deciding on a new battery instead of a new iPhone may have a "meaningful impact on iPhone sales".

Apple's battery replacement program may not be all that good for the company.

Unbeknownst to iPhone 6, iPhone 6 Plus, and iPhone 6s owners, Apple inserted code into iOS 10.2.1 that deliberately slowed down the processing performance of these phones by linking each phone's processing performance with its battery health.

The move comes after Apple received major backlash from customers after it admitted that it intentionally slowed down older iPhones with weakening batteries to prevent them from unexpectedly turning off. This was done to help maintain battery life, not increase sales, but to users the experience was one of a handset that was getting slower (and a nudge to think about upgrading).

Apple is now facing lawsuits from different groups, with another one brewing in Australia.

I think the knock-on effect of cheap batteries will extend beyond the end of 2018 when Apple's offer ends.

Apple's recently announced offer to replace malfunctioning batteries of older iPhone models at a discounted rate may prove to be detrimental to the sales performance for future iPhones.

Moskowitz estimates that about 75% of the roughly 675 million iPhones being used now would be eligible for the reduced price on the battery replacement and could actually be in need of the new battery.

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