Amazon in talks for Premier League streaming rights

Premier_League_MoreBalls

Amazon will face particularly stiff competition from Sky this time around however.

But bosses are thought to believe that more top-flight sports will draw in new subscribers to their Prime TV service.

The U.K. rights for the League go up for auction next month. The League is hoping to raise more than the £5.14 billion (€5.77 billion) it secured under the current rights agreements with Sky and BT. Bloomberg reports that the online retailer is preparing to bid for matches next month, likely providing traditional United Kingdom broadcasters Sky and BT with some much-needed competition over the next three years.

A record 200 live games per season are available when rights for 2019-2022 come up for grabs. Bloomberg did not say which seven packages were up for bid, nor which geographic regions they include. In April, Amazon acquired the streaming rights to ten NFL Thursday Night Football games. The following month, Facebook reached a deal with Univision and MLS to stream at least 22 games.

They could be easily outgunned in a bidding contest with Amazon, who are valued at £430bn - 10 times the size of the two British companies combined.

Richard Broughton, Research Director at Ampere Analysis, said it is very likely that the company will bid for the EPL rights.

In a move that will fuel speculation the internet giant is considering challenging Sky and BT for domestic coverage of the world's richest league, Amazon has been consulting industry experts about the practicalities of adding top-flight English football to its fledgling portfolio of live sport. Sky chief executive Jeremy Darroch, meanwhile, has also said he is getting tougher on price.

The e-commerce retailer is seeking to buy a package that allows it to stream a number of games - around 20 to 32 - from the Premier League next season.

Yesterday a spokesman for Amazon declined to comment. Broughton said he has been told that Amazon wants to add more sports.

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