Amazon Australia has launched, music coming soon

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Although the catalogue at the moment seems limited, Amazon Australia's county manager, Rocco Braeuniger, has said that "millions" of products from Aussie retailers will be sold on the digital platform, with a long-term commitment being made to the Australian economy.

Some of the deals and bargains available on Australian website at launch included a Nintendo switch console for $399 and the PlayStation 4 video game Federation Internationale de Football Association 18 for $40.But the user has made some complains that prices offered on Amazon's website are no cheaper than existing Australian department stores and some deals were more expensive.

Amazon said it planned to offer its rapid-shipping subscription service, Prime, in mid-2018, in a sign it is unperturbed by the geographic challenge posed by one of the world's most sparsely populated countries.

After much anticipation and hype, Amazon is offering free delivery on eligible orders above $49 that are sold by Amazon.

"Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia", said Braeuniger.

These regions are likely to be in the Melbourne area, as so far Amazon Australia only has one distribution warehouse or "fulfilment centre", located in the south-east Melbourne suburb of Dandenong South. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love. "The extent of the services to be provided and the revenues to be derived will be generated from specific transactions agreed with Amazon pursuant to the Master Services Agreement".

Australia has always been home to Amazon-registered sellers, but until Tuesday they were limited to sending goods offshore because the Seattle conglomerate did not have a warehouse in the country of 24 million people.

The move establishes the $550 billion behemoth as an aggressive presence in the sluggish Australian retail sector, just as shopkeepers were hoping for a rush of sales over the important Christmas holiday season.

"My main take away [from meeting USA retailers] was that Amazon's key advantage is that its strategy is driven by data, not gut feel, and the key source of this data is the Marketplace".

Australian tech startup Koalasafe has been selling its product via the Amazon Marketplace since 2015. "I think this may prove hard".

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