Apple iPhone Sales in China Soar After 18 Months of Decline

Apple ended its six-quarter decline in iPhone sales in China thanks to unexpectedly high demand for the recently-launched iPhone 8.

Keeping all in mind, Apple is expecting larger revenue in its last fiscal quarter.

Smartphone sales in China may be down 5% year-on-year, but four of the five top-selling brands saw growth in Q3, reports Canalys. However, Apple's China sales across all products, including the iPhone, have dropped precipitously over the last couple of years.

This milestone is achieved by developing appropriate marketing strategies for iPhone 7 and iPhone 8, while iPhone X has to play its part yet. The analyst says that due to the tenth anniversary model's high price and the probability that it will be hard to find, Jia believes that the iPhone X "will enjoy a healthy grey market status, but its popularity is unlikely to help Apple in the short term".

CEO Tim Cook said a year ago that China would be a key to Apple's growth going forward.

Beyond Apple - which is so often the focus when studying smartphone sales in China, given its importance to the company - it is clear that a few brands now dominate the Chinese smartphone market.

Mo feels the price tag of $1000 will keep customers in China away from the iPhone X, and that the new iPhone will not repeat the performance of the iPhone 6. As of late pre-orders for iPhone X began and finished expediently, which could be a awful sign as it is exceptionally surprising for an organization to leave stock in such way.

The impact of the iPhone X, the much-anticipated device that goes on sale November 1, isn't reflected in this report but already limited supply around the phone and its expensive price tag - which starts at $1,000 for the most basic model - may mean the phone doesn't deliver stellar growth that the US firm saw in China when it released the iPhone 6, its first larger sized device.

Back in June-September 2016, Apple shipped 8 million iPhones. According to the analyst firm, Xiaomi is close to making its way into the top three as it is expected to perform well during China's major online shopping day - 11/11 - and offline retail. The research firm citing the pre-order data, notes that the iPhone X sold in the blink of an eye after it opened for pre-order.


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