Google Maps kills off its new calorie counter

Google has dropped a controversial feature from its popular navigation app Google Maps

However, now Google has nixed the feature "based on strong user feedback", reports TechCrunch.

Google is putting the kibosh on a controversial feature it recently added to Maps that estimated how many calories you would burn if you walked a certain route instead of drove.

"This walk burns around 313 Calories - that's nearly 3 mini cupcakes", reads a message within the app's walking directions. It estimates 1,400,344,433 mini cupcakes for walking to the moon, for what it's worth. "She cited the National Association of Anorexia Nervosa and Associated Disorders, writing that "[as] many as 30 million people in the USA are estimated to have an eating disorder". MapMyFitness (which is owned by Under Armour) has offered a feature called "Route Genius" since 2014, creates maps for walking and running based on users' fitness goals.

Yet, what really fixated the sights straight onto Big G was its benevolent decision to compare said calorie expenditure with. mini cupcakes. "The more we have technology that promotes that view, the more people who may develop eating disorders might be triggered into that pathway".

The calorie count shows up on the map if the driving directions you've requested cover a short distance.

Users have reacted badly to cupcake metric on social media describing it as "shaming" and some saying it could be a trigger for people suffering from eating disorders. Citymapper, for example, has a calorie estimate feature. Or Google could embellish the feature to take into account details about the user's health, including general factors like age, weight, and gender.

Although the spokeswoman said the tool should no longer be appear on the Google Maps app for iOS as of Monday evening, several CNN Tech reporters could still see the feature on Tuesday.

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