Facebook has acquired tbh, an app that lets teens run kind-hearted polls with friends.
Tbh co-founders, Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon, will move to Facebook's headquarters, and continue working on the app. In the past nine weeks, tbh had achieved 5 million downloads and 2.5 million daily active users through its app.
TBH, which is only available for Apple devices at the moment, will continue to exist as a stand-alone app. The latest acquisition is consistent with its strategy of buying - or copying - rivals, especially those popular with young people.
TBH works by giving users a description, such as "always has the best manicure", then letting them anonymously choose which person meets that description from a set of four names in their network of friends.
Still, it's unusual for Facebook to take interest in an app that promotes anonymous activity. The questions cover such things as notes of affection ("I will marry them"), straightforward compliments ("Freckles on fleek"), endorsements and sarcasm ("Would drive to your house and wake you up to tell you who finally texted back"). That doesn't mean the app is averse to feedback and ideas-users can submit poll ideas, which are reviewed and decided upon by the app team. The only difference is that they have access to more resources because of Facebook.
Financial terms of the deal weren't revealed but according to the sources the price paid was less than $100 million and won't require regulatory approval. "We felt that people craved genuine and positive interactions in their online experiences", "tbh" said in a statement.
"While the last decade of the internet has been focused on open communication, the next milestone will be around meeting people's emotional needs", it said.
They were compelled to sell the company after determining the ways the social media giant could help them. tbh stated Facebook would help realize their vision and give exposure to more people.
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