Owing to this, the Apple TV 4K will now be twice as fast of the current model. Today, the company announced a new Apple TV set-top box that's in-line with most previous speculations: it can play 4K and HDR content, thanks to support from a faster processor. A new iteration of Apple's useless TV app was also demonstrated. Apple's been in talks with Hollywood to bring 4K content to the iTunes Store, and if you own any high-definition movies or TV shows on iTunes, it will automatically upgrade them to 4K HDR versions at no additional charge. With the Apple TV 4K launch, iTunes will offer multiple titles from Warner Bros., Sony Pictures Television, 20th Century Fox and Paramount Pictures in Ultra HD for the same price as the regular HD versions. Many local services and live sports streaming with scores and timing overlays to Apple TV as an effort to increase the scope of the content for the users.
Prices for the Apple TV 4K start at $179 for the 32GB model and $199 for the 64GB model. Cook had previously called the higher-resolution video "the next major inflection point" in streaming media.
Coming back on the highlight feature- the new Apple TV comes with HDR10 and Dolby Vision support. With just two models of Apple TV now available, apple definitely sits in the latter camp. It is not yet clear whether the TV app will simply integrate with the existing tvOS app offerings or whether some of these content providers will expand the options available to Apple TV users.
How much will Apple TV 4K cost?
So here's everything you need to know about the Apple TV 4K.
Apple also announced several content partnerships specifically for the Apple TV 4K. With this, now Apple will be competing with Roku and Amazon, which have offered 4K and HDR support for a while.
Apple also delivers Netflix 4K HDR support right out of the gate so you can see the benefits of this new Apple TV 4K even if you stream most of your movies and TV shows. The company claims the Apple TV 4K has double the CPU grunt and four times the graphics horsepower of its forebear.
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