Sometimes, however, a tug-o-war isn't the best solution. The original idea began in May past year where the two tech giants met.
Amazon and Microsoftannounced a new partnership that will allow better integration between the tech titans' two digital assistants. There's no specific word on which will hit the Australian market, although Google expects "most" of them to make it to Australia.
What does that mean for owners of each company's voice driven devices? Google and Amazon already have smart speakers on the market.
CEO of MicrosoftSatya Nadellasaid, "The world is big and so multifaceted". Alexa users will be able to access Cortana's deep integration with the Office Suite, enabling them to schedule meetings, access calendars, set reminders, and even read work emails.
The companies have been at work on this collaboration for more than a year, after Bezos initiated the idea, according to The New York Times. More interestingly, further updates to Windows 10 will also allow users to access Alexa from their Cortana-based Windows 10 PCs.
Both Bezos and Nadella suggested to the Times they would be open to a similar collaboration with Apple's Siri or Google Assistant.
The devices that would get "Assistant" include the Anker Zolo Mojo, a small cylinder speaker that's like a third-party Google Home, which will go on sale in late October. Cortana is deeply integrated with Microsoft's programs and generally lives in computers and mobile devices.
MyHermes has continued their mission to interact with the latest wave of smart devices on the market by becoming the first parcel company in the United Kingdom to fully integrate its tracking solution with Google Assistant. Devices like Harman's Invoke will have access to 300 million monthly active Skype users for calling and messaging. This means that if users are now asking Cortana for advice but also want to shop on Amazon, they would have to switch back to Alexa. Notably, one big advantage that surfaces from the fresh friendship between Alexa and Cortana - but is hidden in the background - is the expansion of digital assistance on Windows 10 systems as they'll now interact with both Alexa and Cortana.
How Apple and Google plan to take this news remain uncertain.
In an official blog, Andrew Shuman, Corporate Vice President, Cortana Engineering, Microsoft states that by bringing Cortana to Alexa and Alexa to Cortana, the company is trying to add more value and choice for consumers and developers alike.
The use of voice assistants is growing.
Bezos believes users will, at some point, turn to many digital assistants, as that of a friend asking different types of friends for advice on different matters.
Rafa Benitez's Newcastle remain in the frame too for the Spaniard, who endured a frustrating debut season in north London. Tottenham are keen to sign the player for Mauricio Pochettino's squad, and are willing to improve on Chelsea's offer.
REUTERS/B MathurMuslims perform Eid al-Adha prayers at the Jama Masjid in the old quarters of Delhi October 27, 2012. Just when Ibrahim was about to kill his son Ishmael upon Allah's command, God put a sheep in his place.
The CEO of the Louisiana SPCA, Ana Zorrilla, said there has been "huge progress" for animals since Katrina ravaged New Orleans. Pilots with Sierra West Airlines said the dogs had been loaded onto their Metroliner at about 8 a.m. on Wednesday.
Sandra Bullock is the latest celebrity to help in the Hurricane Harvey relief effort with a gift of $1 million to the Red Cross . United Way Worldwide said it was "incredibly grateful" for the generosity of DiCaprio and his foundation.
The device is also packing a 32-Bit Hi-Fi Quad DAC , an upgraded version of the one in the V20, and earphones from B&O PLAY. The LG V30 features a 6-inch 18:9 OLED FullVision display , but is still 8mm shorter and 3mm narrower than its predecessor.
After the city of San Marcos voted last week to file an amicus brief in support of El Cenizo and the other litigants, state Rep. He also said in his 94-page ruling that the law would ultimately make the state less safe.
They also both offer 2700mAh battery capacities, charged via USB Type-C and they are both IP65/68 water and dust resistant. The XZ1 will be available in Black, Warm Silver, Venus Pink and Moonlit Blue colour options when it becomes available.
That includes support for Amazon's Alexa and Google's Assistant , though users of Apple's HomeKit platform are still out of luck. On Thursday, Nest released a lower-priced version of its learning thermostat called the Thermostat E at a retail price of $169.
Long, the Halos #6 prospect, has put together a solid season across AA and A+ this season, owning an 8-8 record and a 2.69 ERA. While he is prone to striking out, it pairs an impact power bat alongside Mike Trout in Los Angeles' lineup.
The game itself was hardly eventful and was heading towards a draw with Middlesex stretching their second-innings lead past 180. The Oval cricket ground has been evacuated this afternoon after reports that a crossbow bolt had landed in the ground.
Apple is reportedly joining a bidding group that's led by Bain Capital and includes SK Hynix and a collection of Japanese banks. Reports said iPhone maker Apple too has jumped into the race with a consortium offering to pay about $20 billion for the unit.