Facebook tests adding news stories customized to users' interests

Facebook Rolls Out New Video Options

"With this update, we're giving advertisers more flexibility and control to buy video ads the way they want and that meets their objectives", a company spokesman said on Wednesday.

Luckily, for you and Cheryl (your desk-partner), Facebook have implemented an update that demotes stories in news feeds that feature fake video play buttons, and static images disguised as videos.

The social network increasingly owes its success to video, analysts agree.

The updates are twofold, Facebook announced on Thursday. Spammers often use fake video buttons to take users to low-quality websites which could even contain malware.

"During the coming weeks, we will begin demoting stories that feature fake video play buttons and static images disguised as videos". These deceptive tactics are used to try to trick people into clicking through to external links. The engineers explain that spammers include these images to lure people into clicking on them (thinking it will cause a video to start playing) and drive people to "low quality websites". Therefore you're less likely to encounter them as you browse your News Feed.

Publishers that rely on these intentionally deceptive practices should expect the distribution of those clickbait stories to markedly decrease.

Facebook has spent the past several months trying to curb "fake news" and other misleading posts, including adding a fact-checking feature for flagging disputed posts and launching a "Journalism Project" aimed at helping the company work more closely with legitimate news publishers.

Veering away from its hands-off approach when it comes to the contents that users or media outlets post on its platform, it seems Facebook is finally taking the fight to some of the most harmful elements on the web.

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