UFC Reportedly Sells For $4 Billion

UFC Reportedly Sells For $4 Billion

Rovell listed WME/IMG, the Blackstone Group, China Media Capital and Dalian Wanda Group among the strongest contenders and noted the asking price was likely to be between $3.5 billion and $4 billion.

The ownership of the UFC is reportedly changing hands. The New York Times also has a report on the sale.

An announcement is expected on Monday morning to confirm the UFC has been sold for approximately $4 billion dollars by a group that is led by WME-IMG. The Fertittas brothers will have a minority interest and a diminished role. The company head, Ari Manuel, will wield a lot of power over the organization.

According to reports, Fertitta will remain as chairman of UFC for up to two months during the transition before stepping down. It hasn't been confirmed at this time who will replace Lorenzo as the company's CEO.

The sale talks had been going on for months with Jeremy Botter of FloCombat.com leading the way in reporting the advancements of the talks and then reporting a few weeks ago that the sale was done.

There has been no confirmation yet from the UFC unless a tweet from White with a smiley face counts for anything - and in the past, it has.

The reported deal comes on the heels of Saturday's UFC 200, widely regarded as the biggest UFC card in its history.

Last night's UFC 200 fight event featured stars Brock Lesnar (currently associated more with WWE, in his first fight in years) and Jose Aldo.

BloodyElbow.com will keep you up to date on the UFC sale as the story develops.

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