Snapchat is now 'most important' social network among teens

Snapchat is now 'most important' social network among teens

Instagram came in close-second with 27%, followed by Twitter and Facebook.

The disappearing messaging app just surpassed Instagram as the "most important social network" among teens, according to a new Piper Jaffray report.

This compared to 27 per cent who named Instagram, while Twitter equally fell in favour. From Piper's recently survey of social networks and what they mean to teens (average age of 16.5 years), it turns out Snapchat is displacing Instagram. A number of studies conducted over the last few years have been suggesting that teens prefer image and video-based content than pure text, hence why Facebook is investing a lot to adapt to the new era, with VR integration and Live Video.

Snapchat was named by 13% and 19% during those same time periods.

Twitter and Facebook were third and fourth in the latest survey, while Yahoo-owned Tumblr rounded out the top five.

Long before Facebook Inc (NASDAQ:FB) forked out $22 billion to buy WhatsApp, it had made an unsuccessful attempt to buy Snapchat for $3 billion.

Facebook attempted the acquisition in order to boost its audience and product range.

Snapchat has really been a hit with the younger crowd ever since it emerged on the scene a couple of years ago and it appears that the social network hasn't lost its shine yet for that particular demographic. Piper's finding showed that only 18% of the teens surveyed in the spring poll cited Twitter as their most favorite social network, a decline from 20% in fall 2015 poll.

Given how dominant messaging apps have become, it's no surprise that teens say Snapchat is the most important social network.

The survey involves asking 6,500 USA teens to discuss their app habits every spring and autumn. However another study carried out by Edison Research and Triton Digital discovered that usage roughly aligns with perception.

Both perception and usage numbers are important for advertisers who want to associate themselves with the right platform and target certain customers.

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