UC Davis focused on web image after pepper spraying

20160415-pepper-spray-protest-UC-Davis

A California university has paid consultants at least $175,000 to counteract the effects of negative Internet posts about the school and its chancellor after campus police sparked outrage in 2011 by pepper-spraying student protesters, the Sacramento Bee reported on Wednesday.

The university has since confirmed that it tried to improve its reputation following the pepper-spraying scandal.

"We have worked to ensure that the reputation of the university, which the chancellor leads, is fairly portrayed", said UC Davis spokeswoman Dana Topousis. The money went to public relations firms that promised to clean up the university's search results.

She was in charge when campus security officer Lt. John Pike was filmed and photographed calmly walking along a row of peacefully seated Occupy protesters, blasting each one in the face with pepper spray, in November 2011.

The police response prompted massive protests on campus, which gained national media attention and ignited a debate about police brutality and use of excessive force against peaceful protesters. The Bee said that fallout continued for more than a year, as investigations and lawsuits played out and spawned criticism of UC Davis and demands that Katehi resign.

"Advise and support UC Davis' adoption of Google platforms to expedite the eradication of references to the pepper spray incident in search results on Google for the university and the Chancellor".

Nevins & Associates agreed to help scrub records of the incident from Google search results and consult with the schools chancellor on "brand enhancement", according to the report. UC President Janet Napolitano has said Katehi made mistakes - such as taking the DeVry seat without permission from Napolitano - but that she has been a good chancellor who should remain at UC Davis. The company was hired to "design and execute a comprehensive search engine results management strategy".

She confirmed that the money came from the Communications Department's budget.

Additionally, the Wikipedia page for UC Davis features the incident prominently.

Members of the Facebook group Fire Katehi were upset by news of the Google scrubbing contract.

"If there's something bad out there", he said, "the first thing to do is to stop looking at it". But erasing history by manipulating technology isn't the way to do that, especially when it comes to the history behind an educational institution, especially one as famous and storied as UC Davis.

To fix its negative image, UC Davis signed a six-month contract with Nevins in 2013 for $15,000 per month up to $99,000.

Representatives for the school could not be immediately reached for comment.

Related:

  • What Got Mark Hamill to Return to the Star Wars Galaxy?

    What Got Mark Hamill to Return to the Star Wars Galaxy?

    While Luke will probably have a key role to play in the new movies, it’s certain the new actors will dominate the storyline. He felt he needed to know what all those years have done to Luke even if the material doesn’t get told in the actual movie.
    La'Porsha Renae Addresses Backlash Over LGBT 'Lifestyle' Comment

    La'Porsha Renae Addresses Backlash Over LGBT 'Lifestyle' Comment

    The song is now available for purchase on iTunes. "I just want to be an artist of truth and an artist that stays true to herself". Adam Brock was among 12,000 would-be " American Idols " who auditioned at Heinz Field one hot summer day in 2011.
    Microsoft Corporation (MSFT) Cortana Outlook Extension Announced

    Microsoft Corporation (MSFT) Cortana Outlook Extension Announced

    A new Skype client, available on Windows, Android , iPhone and iPad brings the Skype Bot experience to all of our customers. Microsoft has announced the Windows 10 anniversary update , which is being rolled out to Windows Insiders.
  • Bachelor party in Kiev β€” unforgettable impressions are guaranteed

    Bachelor party in Kiev β€” unforgettable impressions are guaranteed

    Spectacular dancers will complement the spectacular dance of any composition, leaving an unforgettable impression in your memory. A special chic to the club is given by colorful and incendiary performances, over which a professional choreographer works.

    'Aggressive' Russian Aircraft Buzz by US Warship

    According to the official, sailors aboard the ship attempted to reach the Russian planes by radio, but there was no response. On Tuesday, a Russian KA-26 submarine-hunting helicopter circled the Cook seven times, taking photographs, he added.
    U2's Bono testifies before Congress on violent extremism

    U2's Bono testifies before Congress on violent extremism

    According to the United Nations, the number of refugees fleeing violence and poverty around the world has quadrupled since 2010. The economic impact of the refugees varies from country to country depending on their development.
  • Global Resource Coin

    Global Resource Coin

    In addition, from the year 2018 GRC’s cryptocurrency rate is expected to grow due to its social usefulness and relevance. In order to do this, you need to have a considerable amount of money, a special financial education and a special license.

    John Charlton: 'I dismembered Ingrid Lyne with a 15 inch pruning saw'

    At the time, the parents claimed that their son had tried to provoke a fight with them while drunk and being verbally abusive. Her auto has been reported as stolen and her cellphone, wallet, and other personal items were found at her home in Renton .
    CDC sounds warning on Zika virus

    CDC sounds warning on Zika virus

    The CDC is warning pregnant women or women who plan to conceive, to avoid areas of travel in which the Zika virus is prevalent. The USA health officials are saying that the Zika virus is more unsafe than previously thought.
  • True Love Exists!

    True Love Exists!

    Moreover, for the first time, Ivy and David even did not see each other, due to the fact that their communication was online. It should be noticed that these two people began relations just as friends, as they lived in different countries.
    New Game of Thrones season 6 trailer released

    New Game of Thrones season 6 trailer released

    The audience was greeted by Jon Snow laying in a pool of his own blood after being stabbed by his fellow watchers of the night. We have seen the first trailer in which they showed the place for dead people (Many-faced god).
    New York Jets and Denver Broncos make a trade

    New York Jets and Denver Broncos make a trade

    One of the reported conditions in the Jets' trade for ex-Broncos left tackle Ryan Clady was that Clady would redo his contract. Gang Green is giving up a 2016 fifth-round pick in exchange for the tackle and a 2016 seventh-rounder, according to a source.

Comments

Other news